JAC Online

A Brave New World: Post-Covid Mission
by Captain Xander Coleman

If your lockdown has been anything like mine, you may have struggled to stay motivated, engaged and proactive in most areas of life.  It may have been all you could manage to keep your heads proverbially above water, and respond to the challenges as they have arisen.

 

You may even, like me, have put on a few ‘pandemic (covid19) pounds’, and now be scrambling to try and reverse the damage.

 

I’ve signed up for an online coaching programme, which is designed to form long-term healthy habits with exercise and nutrition.  There’s a real life coach, who is accessible via email, a twice-weekly zoom meeting with the coach and other members of the programme, an app with daily tasks, habits, disciplines and teaching on nutrition and movement, and a monthly check-in with progress like weight, tape measures, etc.  It’s well organised, personal, and aimed at long-term habit formations that should stick and reap benefits long after the coaching programme has concluded.

 

Lockdowns in various places have accelerated local innovation in ministry – online worship meetings, Facebook Live, Youtube premieres, video-conferencing small groups and pastoral care.  I had barely heard of these tools before March 2020, but now we have seen attendance at Sunday morning meetings, for example, increase tenfold through streaming on Facebook live.

 

Saints and sinners alike have also taken to consuming ‘church’ via social media.  Though they miss singing together and in-person acts of worship and community, many believers have expressed a preference for online worship, which they can do in their pajamas while eating brunch, watch later in the day if they wish to, or have on in the background while they do something else.  It’s also created even more of a ‘buyers market’ for believers to find the worship style/preacher/music/teaching/aesthetic/etc that most engages them, rather than committing to a local congregation, with all of its local strengths and weaknesses.

 

At the same time, many who don’t have an active faith have found their feeds flooded with churches experimenting with online content delivery.  In the UK, an astonishing 24% of adults have watched or listened to an online worship service during lockdown, rising to 34% among the elusive 18-34 age bracket.

 

And 5% of UK adults who say they have watched or listened to a religious service since lockdown have never gone to church before.  That’s about 640,500 adults in the UK who experienced Christian worship for the first time.

 

Both the challenges and the opportunities of this chairos moment are huge.  Here are some conclusions we might draw as we move forward into the future regarding making disciples:

 

1.  Online has its limitations when trying to reproduce Christendom-era church, but the digital reformation is upon us.  It seems doubtful we can ever go back to how things were.

2.  Consumer-based, market-driven online offerings are here, whether we like it or not.  The challenge is to build authentic community amongst believers that goes deeper than tribes/ preferences/ theologies/ styles.

3.  The lost are still seeking Christ, and may feel much more comfortable attending an online meeting than crossing the threshold of a church building.

 

I wonder if there is some missional mileage in a kind of spiritual online coaching; well-organised, personal, habit-forming and making use of the whole gamut of online tools available.  Perhaps now is the time to experiment with a joined up approach to our church online strategy – using social media, email lists, paid adverts, apps, video conferencing and live streaming to create and deliver a comprehensive spiritual discipleship and coaching system that’s scalable, accessible and that works for both new and established Christians.

 

It’s a brave new world.  Let’s get involved!

 

  

 

 

   

 

 

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